AI impact tv industry 2025


Whether you like to hear about it or hate it, artificial intelligence is everywhere, and it’s here to stay.

In the past year, AI has dominated every industry. But in the TV space, it seems everyone is still trying to figure out how to use it. More personalized user experiences and more AI-driven advertising and campaigns are just some of the ways Insider expects the technology to impact the landscape.

As part of ADWEEK’s ongoing Outlook coverage looking ahead to the year ahead, we asked 15 TV executives, ad sales leaders, and insiders to see how AI will impact the TV industry in 2025. Share your bold predictions about this. (One of them might even use AI. Answer the same question.)

Here’s how AI could impact TV going forward:

It would be an understatement to say that the TV industry has changed a lot in the last one year. From increased stability, reduced advance prices, and ongoing fighting […]

Jay Scanasi, SVP and Head of Global Media Revenue and Growth, Roku: As AI continues to advance, I predict that the TV experience will become more personalized for the consumer and therefore for the advertiser. will be more beneficial. This type of personalization will change the game for viewers, helping them find the content they’re looking for faster than ever before. are but will also allow advertisers to engage in more relevant and new ways we haven’t seen before.

Danny Benowitz, Global and US President, Magna: Three predictions for 2025: The Super Bowl will have more than three commercials produced entirely by AI, more than 2024. Second, streaming platforms will introduce home screen chatbots that will recommend content to watch and eventually serve ads. After that, some streaming platforms will drop their ad-free options entirely, and subscription tiers will affect the frequency of ad viewing.

Finally, a network will launch a reality show where contestants receive instructions and stay on the show or solely based on interacting with an AI chatbot, without knowing that they are interacting with the chatbot. are doing

David Cohen, CEO of IAB: Get ready for the world’s first end-to-end AI TV campaign: from media planning to creative to measurement. Purists will scream that it’s not perfect, but even the biggest skeptics will be taking note. I predict that AI will become the new “sandbox” for TV innovation in 2025 on multiple fronts. Those who accept it will advance in 2026.