Hyderabad: Vi Business, the enterprise arm of Vi, a leading telecom operator, and PayU, one of India’s leading digital financial services providers, have come together in a strategic partnership to advance India’s MSMEs in their digital journey. By providing them with customized digital payment solutions, says a media release.

The partnership will combine Vi Businesses’ digital transformation solutions and PayU’s expertise in digital payments and financial services solutions to offer a comprehensive suite of services designed to meet the growing needs of MSMEs. The collaboration brings innovative payment solutions, offering a bespoke engine, now-later payment options, and seamless WhatsApp integration – all carefully designed with India’s growing MSMEs in mind. has gone

Vi Business, as part of its exclusive MSME programme, ReadyForNext is also offering an exclusive range of productivity and collaboration digital tools tailored for MSMEs at special prices. Products include location tracking, Google Workspace, personal cloud storage and mobile security solutions to help MSMEs effectively manage their digital workplace, business and customer engagements.

On the partnership, Arvind Niwatia, Chief Enterprise Business Officer, Vodafone Idea said, “Our partnership with PayU underscores our commitment to the digital enablement of small and medium businesses in India. Vi Business’ best-in-class By combining PayU’s expertise in enterprise solutions and Fintech, we aim to accelerate the growth journey of MSMEs.”

Anirban Mukherjee, Chief Executive Officer, PayU said, “At PayU, we believe in the power of digital innovation to transform businesses at the grassroots level. Our partnership with Vi Business is to help Indian MSMEs digitally transform. A testament to our commitment, we are delivering a robust suite of business and digital finance solutions designed to increase revenues and increase efficiency, enabling these MSMEs to compete in today’s competitive market. Being enabled to develop.”

MSME services jointly offered by Vi Business and PayU include:

Integrated Payment Solutions: The Vi Business-PayU partnership introduces a seamless payment gateway experience with zero transaction charges for UPI and RuPay, and low rates for domestic debit and credit cards and net banking.

WhatsApp Store: Enabling businesses to offer their customers a seamless shopping experience, from discovering great products to collecting payments, everything happens seamlessly within WhatsApp. It reduces friction in the checkout process and increases customer conversion by eliminating the need for redirection between apps or websites.

Buy Now Pay Later (BNPL): BNPL enables MSMEs to receive full payment at the time of purchase while customers enjoy flexible payment options at low transaction charges,

Custom offer at checkout: PayU’s ‘Offer Engine’ enables MSMEs to create and run promotion campaigns for customers, improving ticket sizes while driving customer loyalty.

Employee productivity and collaboration tools: Apart from the above offers, Vi Business has also introduced special offers for MSMEs for employee collaboration and productivity. Benefits include unlimited calling with Google Workspace, location tracking, personal cloud storage, mobility security bundled complimentary and 60GB data for just Rs 349 with the Business Plus plan which is priced at Rs 65,280 per annum.

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