This book explores Mod Op’s expertise in providing organizations with a roadmap for navigating technology-driven change, with people at the center of the process.

NEW YORK, Oct. 02, 2024 (GLOBE NEWSWIRE) — Mod Op, a full-service digital marketing agency driving client growth through creativity, data science and innovation, today announced the official launch. Going digital.A comprehensive guide to AI and data-fueled digital transformation. Authored by ModOp CEO Eric J. Bertrand, ModOp Chief Strategy Officer Jonathan Murray, and Lynne Gilbert, EVP and Head of ModOp Strategic Consulting, this book helps organizations provide a practical, data-driven approach to ModOp. Uses Op skills. -A people-centric approach to thriving in today’s digital landscape.

The Mod Op Strategic Consulting Team has been helping companies in a variety of industries, from entertainment and pharma to manufacturing and publishing, transform their businesses through technology-led innovation since 2014.

“We all understand the urgency of digital transformation, but driving that transformation effectively can be a challenge,” said Eric J. Bertrand, CEO of ModOp. “Our book Going digital. fills this critical knowledge gap – distilling our extensive experience in the space into actionable strategies that empower leaders to confidently lead their organizations through digital transformation. It’s an essential playbook for leaders aiming to build resilient, future-ready organizations in an increasingly digital world.”

Navigating Digital Transformation

In a world where rapid technological development has become the norm, Going digital. Serves as an important resource for companies trying to adopt. Rather than focusing solely on the technology components, it highlights the importance of operational transformation, employee engagement, and strategic planning in becoming a truly digital business.

“Many CEOs think that adopting AI and digital transformation is just about updating the technology, but it’s really about rethinking how your organization works,” Jonathan Murray, Mod Op’s Chief Strategy Officer shared.Going digital. It demonstrates our ability to help organizations understand that the real challenge is navigating change, not just installing software.”

Experience of consultants

A key theme in Going digital. There is a difference between traditional consultants and experienced operators. The authors emphasize that many CEOs have become frustrated with advisors who lack real-world experience. In this book, Mod Op Strategic Consulting reveals how any company can transform their company to unlock the hidden power of data.

“In the book, we make it clear that the key to success in digital transformation is less about the technology and more about getting buy-in from the people responsible for delivering the work,” said Lynn Gilbert, EVP and ModOp. The head of strategic consulting added. “This approach gives leaders a more agile and practical way to drive change.”

Available for pre-order on October 2nd.^n.d And buy on October 14.^Th Through Amazon, major online retailers, and select bookstores, Going digital. Provides a roadmap for business leaders to navigate the challenges of technology-driven change.

Mod Op is based in Miami, and has offices in Dallas, Kansas City, Los Angeles, Portland, Minneapolis, New York, Philadelphia, Panama City, Panama, Cleveland, Calgary and Toronto, Canada. The agency provides creative and strategic solutions for leading brands such as Nestlé, Duracell, ExxonMobil, VTech.^® and LeapFrog ^®Church & Dwight, Baha Mar, and more.

For more information about Mod Op and its services, please visit www.modop.com.

About the Mod Op

Mod Op is a leading insight-driven marketing agency that integrates artificial intelligence, data science and human creativity to deliver effective, efficient and sustainable growth to our clients. Mod Op’s services for both B2C and B2B markets include strategy and execution for creative, communications, technology, and digital media, as well as other digital marketing services. For additional information, please visit the Mod Op website.

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