CNN will cut approximately 100 jobs as part of a major strategic shift to consolidate its news operations and strengthen its digital media presence, leadership told staff in an internal memo seen by news outlets. told.

“We are building a billion dollar+ digital business of the future,” CNN Worldwide CEO Mark Thompson reportedly wrote in the memo, which was made public Wednesday.

CNN will merge its newsgathering and digital news teams, launch a unit to produce content for its partnerships with StreamerMax and other digital channels, centralize its pitching process, expand its US and international Plans to eliminate divisions between teams, and launch paid subscription products. Its website, according to the memo.

“We will develop new digital products with a special focus on digital experiences that must be paid for,” the memo reads.

The subscription product, which is launching on CNN.com, is expected by the end of this year, with a focus on lifestyle and feature content.

Despite hosting the most recent presidential debate, CNN has struggled to attract TV viewers in recent years, and plans to move to more digital offerings (AP).Despite hosting the most recent presidential debate, CNN has struggled to attract TV viewers in recent years, and plans to move to more digital offerings (AP).

Despite hosting the most recent presidential debate, CNN has struggled to attract TV viewers in recent years, and plans to move to more digital offerings (AP).

The cuts are a substantial percentage of CNN’s workforce of about 3,500 people.

The cuts are the latest blow to the media workforce, where nearly 2,000 jobs have been cut this year in the US, UK, Ireland and Canada. Press Gazette.

At CNN, the network also suffered its lowest prime-time viewership in a decade, as consumers continue to switch to streaming services.

It’s been clear that the network will shift gears for months.

Thomson, a former BBC executive and The New York Timeswhere he helped the paper’s shift to digital grow its subscriber base tenfold, told staff when he joined CNN last fall that the company’s historic TV offering “is now our cannot appreciate” and that CNN is “nowhere near ready for the future”.

In some quarters, CNN is seen as behind the curve, with other competitors such as NBC, CBS, ABC, and Fox News investing in news offerings on digital channels from Amazon’s Fire Portal to YouTube.

CNN will hope to avoid the fate of CNN+, the $100m digital streaming service it launched in 2022, which was shut down a month after its launch.



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