Telecom major Vi’s enterprise arm Vi Business and digital financial services provider PayU on Tuesday announced their partnership to offer a bouquet of digital solutions to MSMEs. Services include a payment gateway service with zero transaction charges for UPI and RuPay, and low rates for domestic debit and credit cards, and net banking.

Additionally, to reduce friction in the checkout process and increase customer conversion by eliminating the need for redirection between apps or websites, MSMEs Businesses will also be able to offer product discovery and payment solutions to their customers from within the WhatsApp Store.

In addition, MSMEs will have access to the Buy Now Pay Letter Service (BNPL) to collect their full payment at the time of purchase. Additionally, MSMEs will be able to create and run promotional campaigns that will help increase their ticket size.

Arvind talking about cooperation Navatia, Chief Enterprise Business Officer, Vodafone Idea said, “Our partnership with PayU underscores our commitment towards digital enablement of small and medium businesses in India.. By combining Vi Business’ best-in-class enterprise solutions and PayU’s expertise in Fintech, we aim to accelerate the growth journey of MSMEs.”

Vi Business said it will offer Google Workspace, location tracking, personal cloud storage, business plus plan for Rs 349 with unlimited calling and 60 GB data, as well as help MSMEs improve employee productivity and collaboration.

“Our partnership with Vi Business is a testament to our commitment to helping Indian MSMEs in their digital transformation. Together, we are providing a robust suite of business and digital finance solutions that drive revenue growth and efficiency. is designed to enhance, enabling these MSMEs to thrive in today’s competitive market.” said Anirban Mukherjee, Chief Executive Officer, PayU.

Technology driven MSMEs are expected to grow in the coming years. According to a report on India’s tech SMEs by Nasscom in March last year, more than 10,000 SMEs are part of the Indian technology industry. It will contribute an estimated $35-40 billion in industry revenue by FY30, from around $15-20 billion in FY23.

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