VTEX, a composable and complete commerce platform for enterprise B2C and B2B brands, highlights the critical role of the B2B marketplace model as a survival strategy for businesses looking to expand and grow in today’s competitive landscape.

The B2B marketplace has already changed consumer behavior, setting a new standard. The rewards for these markets are clear: Strong customer loyalty, higher revenue, and wider product variety. According to Digital Commerce 360, B2B marketplace sales will grow from USD 24.6 billion in 2020 to USD 260 billion in 2023. More than half of business buyers report that their company allows them to purchase from the largest B2B marketplace, Amazon Business.

“The B2B marketplace model isn’t just a trend. It’s a transformational strategy that enables businesses to scale efficiently and sustainably. At VTEX, we address the traditional risks of driving growth, deepening customer loyalty, and expanding. believe in the power of marketplaces to expand product offerings. Our platform is designed to support businesses on this journey, providing the technical foundation and strategic guidance needed to succeed in the digital economy. Our digital commerce infrastructure ensures profitable growth for 2,600 B2C and B2B companies in 43 countries worldwide.VTEX Chief Revenue Officer Santiago Naranjo said.

Advantages of the B2B Marketplace Model

For businesses looking to grow revenue without the risks associated with traditional expansion, the B2B marketplace model offers a compelling alternative. A B2B marketplace brings together multiple vendors to offer a variety of goods and services tailored to business buyers. Unlike traditional marketplaces, the benefits the marketplace offers B2C buyers are clear. Shopping through the marketplace is easier, more convenient, and often more affordable thanks to volume discounts.

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The main advantages of adopting this model are:

Increase revenue. – Launching a marketplace creates multiple revenue generation opportunities, helping businesses reach a larger buyer base and multiple revenue streams such as commissions, advertising, subscription fees, lead generation programs, and data monetization. Turns out.

Deepen customer loyalty. – By being a one-stop shop for customers and offering a wide variety of industry-related goods. B2B marketplaces have the power to capture valuable data on customer preferences and SKU performance to better serve their needs and defend market share against larger tech platforms.

Expand product range. – By offering new products without expanding warehouse footprints or building new supply chains. It also increases flexibility by sourcing from multiple suppliers, ensuring consistent fulfillment of customer demand.

Adopting a marketplace model

Before starting to market, review your business readiness:

  • Adaptability and flexibility: Embrace change and collaboration within your team to manage change. Be prepared to make strategic decisions about marketplace structure, supplier engagement, and logistics.
  • Business model considerations: Decide whether to manage fulfillment internally or leave it to vendors. Ensure your e-commerce operation is robust, with integrated inventory and orders, a strong supply network, and diverse fulfillment options.
  • Technology partner: Choose a technology partner that is ready with your market. For example, Macromex, a leading Romanian food company specializing in frozen foods, has transformed its B2B e-commerce operations with VTEX’s robust platform.

Founded in 1994 and based in Bucharest, Macromex faced significant challenges during the COVID-19 pandemic, including workforce shortages affecting their traditional sales model. In an effort to digitize its B2B business, Macromex chose VTEX for its flexibility and adaptability to specific market needs in the hotel and restaurant industries.

By integrating VTEX’s B2B capabilities, Macromex has automated its order-taking process, significantly reducing errors and freeing staff to focus on value-added tasks. This integration ensures long-term benefits and improved operational efficiency. The company’s B2B e-commerce debut with the bocado.ro platform for HoReCa specialists and the subsequent mercadi.ro platform for grocery store owners yielded impressive results. Macromex now provides sellers with 24/7 support, streamlined order management, enhanced financial visibility, and personalized pricing through VTEX’s advanced features.

As an AWS partner, VTEX leverages the latest technologies to deliver efficient and customized solutions, enhancing Macromax’s digital commerce infrastructure. This partnership has enabled Macromex to offer its customers the fastest and most innovative supply solutions, reduce operational costs, and expand its customer base, consolidating its market leadership in the frozen food sector. Is.

To learn how VTEX’s composable and complete platform is becoming the commerce platform of choice for Macromex and other popular brands such as Colgate, Motorola, Samsung, Under Armour, Whirlpool and more, click here.

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