PVR Cinemas did not release three Ramadhan-Vushu releases and reportedly stopped showing Malayalam films released earlier. Photo credit: Danish Siddiqui.

KOCHI: The Film Employees Federation of Kerala (FEFKA) has said that Malayalam films will not be shown on screens under PVR INOX until the differences between the multiplexers and the Kerala Film Producers Association are resolved. not compensate for the loss caused by not exhibiting the new release after KFPA) on content sharing.

In a meeting of the federation held here on April 13, it was decided to intensify the protest against the company after it refused to screen new releases including Fahad Faisal. Aveshamdirected by Vineeth Srinivasan Varshangalko Shesham and of Unimukandan Jai Ganesh. It also stopped screening of previously released Malayalam films. Premalu, Manjamal BoysAnd Adujeevitham.

FEFKA general secretary B. Annikrishnan told mediapersons that if the issue is not resolved, they will protest in front of theaters owned by the exhibitors. “We have also requested the intervention of Chief Minister Pinarayi Vijayan to find a solution against the company’s unilateral stand of not screening Malayalam films,” he said.

The company hardened its stand when it said that KFPA has allowed it to source Malayalam film content through a content mastering and distribution network run by the Producers Association at its multiplex here at Forum Mall. Advised to do. Such act of forcing an exhibitor to obtain content from only one source is anti-competitive in nature and prohibited by law. “As a law-abiding member of the Indian film industry, we are unable to comply with this advice,” it said in a release on April 11.

Blassey, directorAdujeevitham, said that his producer suffered a huge loss after the film was removed from the screens attached to PVR INOX. He said that even after paying the virtual print fee (VPF) in advance, he refused to screen the film.

KFPA had recently launched PDC (Producers Digital Cinema), a content mastering unit, after producers and distributors realized that screening films in theaters through existing content providers like Cube, UFO, PXD, TSR Receiving VPF for He said that the aim of PDC is to exhibit films at a reasonable price.

Currently, the content mastered in PDC is mostly given to theaters, which show movies using their own projectors and servers. An agreement has been reached with other theaters to switch to PDC once their ongoing contracts with other content providers expire. According to KFPA representatives, producers and distributors were still contributing by paying VPF in excess of the rental limit for projectors provided by content providers.

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