Greg Kerr will be the first to tell you he doesn’t have a business degree. But when he was a college art student in an indie pop band, he was already developing the skills he would use to create his own. Side hustle – two decades later. Now that business is making about $2 million a year, and he’s happy to share his playbook with others.

Kerr’s initial foray into entrepreneurship was “a bit of an accident,” he says. He was 21, living in Philadelphia while touring with his band, and needed a way to pay his bills.

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