In the least shocking news to come out of the US 2024 presidential election circus, former President Donald Trump has added another feather to his red “Make America Great Again” cap — starting a fresh side hustle. By: Selling more merchandise.

While most presidential candidates shake hands, kiss PR-planted babies at rallies, and explain their latest tweets, Trump is off the marketing clock to deliver on his campaign promises. Because if there’s one thing he’s always had a knack for, it’s turning literally anything into a business opportunity.

According to an Associated Press Reportthe Republican candidate unveiled the “Official Trump Watch Collection” on Thursday. The most expensive, which features 122 diamonds on the bezel and is available in three 18-karat gold settings, costs $100,000. Another “Fight Fight Fight” model is listed for $499.

This side hustle comes as part of Trump’s 2024 “campaign,” or as we call it—The Big Job Interview. With legal bills, debates, and, well, running for the greatest office on Earth, you’d think Trump wouldn’t have time for a little capitalist flair. But when it comes to The Donald, it seems a presidential bid just wouldn’t be complete without merchandise, billing, and some self-promotion on his part.

While the websites for the various products note that proceeds from sales do not directly support Trump or his campaign, they also highlight that each product is subject to a “fee-licensing agreement. “Works under This is the arrangement that enabled Trump, long before his political career Make a profit From years of sales of items like water, vodka, and steaks, the AP reports.

A merchandising store for a presidential campaign makes perfect sense in a Trump universe. Running for president is expensive, and what better way to raise more funds than to sell a little bling? Donations are great and all, but selling products? That’s the good thing. After all, how can you make America great again if you’re not selling the American people anything to wear?

Here is a list of more merchandise:

Silver coin (featuring Trump’s face)

Price: $100

“God Bless USA Bible”

One Bible is inspired by country singer Lee Greenwood’s patriotic song, “God Bless the USA,” a track Trump uses at his rallies.

Price: $59.99

“Never Surrender the High Tops” (Trump Branded Shoes)

Shiny gold high-tops with an American flag detail on the back, promoted as “Never Surrender High Tops”.

Price: $399

“Victory 47” cologne and perfume

Trump’s brand of cologne and perfume was sold under the name “Victory 47”.

Price: $99 per bottle

Too gauche? No

Of course, critics can point the finger at Trump, suggesting that mixing business with politics (again) is a trifle even for him. But this is the same man who built a reality TV empire on firing people, slapped his name on buildings around the world and once made steaks part of his brand. What’s a watch or two (or fifty) on the campaign trail?

One wonders if Trump’s latest trade push is a wink of sorts to his supporters: “I might go to the White House, but just in case, I have a backup plan.” After all, a presidential term lasts four years, but a Trump timepiece? That’s forever – at least until the battery dies.

Meanwhile, while other candidates stress poll numbers and policy details, Trump is watching the clock (quite literally) and cashing in on a product line that says: “The presidency gives me ultimate Why stop being a businessman?”

At this point, the only thing left for Trump is to put his name on the entire presidency. What’s next? Oval Office – Hosted by Trump Swivel Chairs? Stranger things have happened.