Stuck in your B2B SaaS marketing? You know the feeling—endless hours spent cranking out content that’s barely noticed, juggling multiple campaigns with poor results, and constantly playing catch-up with your competition. It’s like riding a hamster wheel: you’re working hard, but you’re not really getting anywhere.

Enter ChatGPT, an AI-powered tool ready to help you avoid friction and achieve success. Here are five ways to use ChatGPT for your marketing, complete with sample tips to get you started.

1. Create content that resonates, not just collects.

Let’s be real: reading generic content is about as interesting as watching paint dry. ChatGPT changes that, letting you research, organize and write early content drafts at the speed you need. It’s like having a marketing team that knows each of your customers personally. Feed ChatGPT information about your people, use cases, pain points, triggers, and other relevant data points, and it can generate and draft blog posts, white papers, and case studies that Speaks directly to the pain points and desires of your target audience. Toss the drafts to yourself. Expert Editorand you’ll wind up with really great content. is readnot just scroll past.

Try this prompt for writing a blog post.

Work like an expert blog post writer with skills. [the construction industry]. Write a blog post for [project managers] Those who are struggling in the industry. [keep projects on time and under budget].

2. Deploy a chatbot that closes deals while you sleep.

Imagine your top sales reps working 24/7, never missing a beat, and always ready with the perfect answer. These are chatbots powered by ChatGPT in short. They nurture leads, book demos, and even down-funnel prospects, all with a remarkably human voice. It’s like adding rocket fuel to your lead generation efforts.

Try this prompt to create a chatbot conversation.

Act like a professional salesperson. [data labeling] Create industry a [fun] Chatbot conversations that qualify leads based on company size, industry and budget.

3. Design email campaigns that avoid the spam folder.

Eliminate the “spray and pray” approach to email marketing. ChatGPT can help you craft subject lines that say “Open me up!” And emails that are actually read. Feed the tool your data, and it will dive deep into customer behavior and create personalized email streams that lead to your sales. Get ready for open rates that will make your competitors green with envy.

Try this prompt to create a follow-up email nurturing sequence.

Act like an email marketing expert with significant expertise in [cloud security] Create a series of industry emails that nurture leads that have [downloaded a whitepaper about cloud security].

4. Get more out of your content and splash in SEO.

ChatGPT can also act as a personal makeover artist for your content. It can turn long white papers into great blog posts and bite-sized social media posts, turn webinar transcripts into engaging articles, and even sprinkle in some SEO magic to make sure your content get the organic attention it deserves. It’s like having a marketing intern who never sleeps—and doesn’t have to get paid.

Try this prompt to rebuild and atomize the content.

Act like a LinkedIn content expert with in-depth knowledge of how. [IT professionals] Think, read and buy. Use it again. [webinar transcript] In a series of [LinkedIn] Posts targeting these people [IT professionals].

5. Improve your competition with data, not guesswork.

Want to know what your competitors are? Really until? ChatGPT is your spy in the digital world. It differentiates competitors’ content, uncovers hidden opportunities, and helps you create unique selling propositions that make you stand out. It’s like having a marketing strategist and competitive analyst on your team, working around the clock to keep you ahead of the curve.

Try this prompt to spot differences in your competitor’s strategy.

Act like an expert marketing strategist. Analyze. [Competitor Name]Website and marketing materials. Identify their key messages, target audience, and any gaps in their strategy.

The future of B2B SaaS marketing is now — are you in?

ChatGPT is a game-changing, AI-powered sidekick ready to transform your content. Meh To Magnificent. It’s also a perpetual idea generator, tireless content creator, and 24/7 lead nurturing machine.

Don’t let another day go by watching your competitors get ahead. Get tips, enable ChatGPT, and start transforming your marketing strategy today. Your future self, prospects, and bottom line will thank you.