Match grouplike the company behind the platform Tinder And Possessionhas announced the introduction of an artificial intelligence assistant that promises to revolutionize the online dating experience. According to The Guardianthis new assistant will be launched in March 2025 and will offer features such as Selecting the most attractive photos, suggesting text for profiles, and helping to find ideal matches. Additionally, AI will interview users to understand their expectations and suggest personalized messages based on shared interests.

Bernard KimKCEO Match groupcalled the development the start of an “AI-driven transformation” for the company. According to Kim, This technology will affect all aspects of the dating process, from creating profiles to connecting with potential partners. “This development is revolutionary for dating, and we want to integrate it across our entire portfolio of platforms,” ​​he said. However, these innovations come at a time when the use of dating apps has declined. Ofcom Who revealed 750,000 customers were lost in the UK last year..

For its part, Gary SwidlerMatch Group President and Chief Financial Officer highlighted. AI will make the experience more efficient, simplify processes and improve results.. “AI can analyze profiles and make suggestions that improve both matching and subsequent interactions,” he explained. However, not everyone shares his enthusiasm. Anastasia BabushA researcher from Estonia has warned. Dependence on AI can undermine people’s ability to communicate authentically.. “This can lead to an over-reliance on technology and a loss of personal agency in communication,” she opined.

Moreover, Babash expressed concern. Data privacy and potential biases embedded in AI algorithms. He warned that if the biases in AI systems are not corrected, the mass collection of personal data poses security and abuse risks. Meanwhile, Fai IosutalonoKCEO Tinderstressed that the company handles data with care. Committed to using AI ethically and beneficially..

With these promises, Matchgroup’s bet on AI aims to redefine online dating.though the company will need to address significant ethical and privacy issues to convince both consumers and critics.