apple Reportedly taking an observer position on the new artificial intelligence partner (AI). Open AI Board

The new role comes as part of a deal last month between the two tech companies to integrate OpenAI’s ChatGPT into Apple products, the Financial Times (FT) reported. Reported Tuesday (July 3).

Phil Schiller, head of Apple’s App Store and a longtime member of its executive team, is set to represent the company in an observer role later this year, the report said, citing sources with knowledge of the matter.

PYMNTS has reached out to Apple for comment but has yet to hear back. An OpenAI spokesperson declined to comment.

The role allows Schiller to attend board meetings but not vote on company decisions, a position similar to rival Microsoft, which was also named, according to the report. Non-Voting Board Member Last year Microsoft has invested about $13 billion in OpenAI.

The company’s board has undergone changes in recent months. Storm firing and rework of OpenAI founder/CEO Sam Altman in November 2023.

There were Apple and OpenAI. Discuss potential partnerships The iPhone maker made plans for its “Apple Intelligence” AI project several months before it made it official last month.

As part of this effort, the company plans to integrate OpenAI’s ChatGPT 4o into its iOS, macOS, and iPadOS operating systems.

ChatGPT 4o will be ready, PYMTS wrote at the time, “to Tag when Siri is tapped out. (With your permission of course). While Apple is starting with the crème de la crème of chatbots, it promises to play nice with other AI models.

A few days after the announcement, a Bloomberg News report revealed that the terms of the partnership meant that instead of Apple paying OpenAI, the giant believed that Unveiling the OpenAI brand And for its millions of users, the product is worth as much if not more than a financial deal.

The report notes that the partnership could cost OpenAI, as it needs to pay Microsoft to host ChatGPT on the company’s cloud network. The more users ChatGPT has, the more OpenAI spends, with integration into iPhones having the potential to stretch the company’s computing budget.

Meanwhile, PYMNTS wrote last month that the collaboration between the two companies is similar to that of banks/companies operating in the FinTech space.

“The classic dilemma of whether to develop a solution in-house, buy a ready-made product or partner with it. Integrating new technologies “has been a cornerstone of business development for decades, but the importance of partnering with third-party vendors has become increasingly apparent,” the report said.

“The rapid evolution of technology and the increasing complexity of consumer expectations add layers of complexity to this decision.”



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