Siri logo on black background

Apple is pushing to finally bring Siri into the 2020s, with the goal of enabling it to handle more conversations and complex requests. OpenAI’s Chat GPT or Google’s Gemini. The upgraded Siri, dubbed “LLM Siri” internally, uses advanced large language models (LLMs) to enable back-and-forth conversations and faster responses. Apple plans to roll it out as part of the iOS 19 and macOS 16 updates by 2025, with a full consumer launch expected in 2026.

For years, Siri has lagged behind its competitors. While Alexa, Google Assistant, and even Bixby improved on natural conversation and handling advanced tasks, Siri earned a reputation for being too basic. Apple’s focus on privacy and its closed ecosystem was partly to blame, but it made Siri feel dated compared to its competitors. Now, Apple wants to rewrite that narrative.

The redesigned Siri app will integrate more tightly with third-party apps through Intents and will continue to grow. Apple Intelligence features such as text summarization and content creation. The idea is to create an AI that feels as intuitive as Apple’s hardware, but also as smart as any modern creative AI. While Assistant will prioritize user privacy (a classic Apple move), Apple seems to want it too. Leveraging third-party AI systems like ChatGPT in the short term before moving to a fully in-house solution.

Interestingly, Apple is safely testing the new tech as a standalone app on iPhones, iPads, and Macs. Job listings pointing to conversational AI skills show how seriously Apple is taking this pivot.

For users, these updates mean Siri will finally stop feeling like a “dumb” AI. Instead, it is poised to become a more useful tool that can compete with Google and Amazon in functionality. However, with a timeline stretching to 2026, Apple’s “new Siri” still has some work to do.

Source: Bloomberg





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