Editor-DN
It seems increasingly clear that video games will be the biggest debate of the next decade (at least). Artificial intelligence. We’re still determining where it fits in, where it doesn’t, what jobs it will take away, whether it will be used to eliminate Crunch, or if completely replaced by humans. The games created will be considered more valuable to the gamers. For now, Electronic Arts wants to be part of the conversation and has already taken the lead over the rest of the industry.
AI in EA
Although not the most important game in their catalog, EA Sports College Football 25, is still a real phenomenon in the United States. Millions of people have bought the $100 version to get early access to the game. But of course, no matter how much it’s going to sell, EA still needs to recreate 11,000 different players, which is no small feat. If a small machine can do it, even better, right?
Having those 11,000 players was absolutely necessary for the game, for which they made an upfront deal with the original players—$600 and a copy of the game. According to EA’s CEO, “Without AI We couldn’t have brought the game to our level, even if we had given the team many, many years of development.
In addition to generating 11,000 heads (later retouched by the team), the game’s AI is also trained on real football data to create an “authentic” gameplay, which wouldn’t have been possible three years ago. . Remember that the CEO of Electronic Arts also said that NFTs are the future, so we will have to see how successful their invention is.
Let’s not forget that. They have fired hundreds of people without touching the director’s annual millions.. Perhaps the goal is to use AI for everything. Selling millions of games is great, but keeping employees happy is secondary to these companies. Low cost of production with high profit – that’s the key. The rest doesn’t matter.
