“This is an industry-changing deal for HPE’s AI business and HPE’s AI partners,” said CR Howdyshell, CEO of Advizex. ‘I’m sure it was very difficult to win a deal like this with Elon Musk and X.’

Hewlett Packard Enterprise has won a $1 billion AI server contract with Elon Musk’s X social media platform, Bloomberg reports.

The blockbuster deal was finalized last year, according to Bloomberg, citing sources who asked not to be named because the deal was private.

HPE declined to comment.

X could not be reached for comment.

The high-value deal with X is a vote of confidence for the HPE AI server business, which grew 16 percent to $1.5 billion in the most recent quarter.

HPE shares were up 25 cents, or 1 percent, at $22.33. The 52-week high for HPE shares is $24.24.

CR Howdyshell, CEO of Advizex, a Fulcrum IT Partners company and a leading provider of HPE AI solutions, called the big win an “industry-changing deal” for HPE’s AI business and HPE’s AI partners.

“I’m sure it was extremely challenging to win a deal like this with Elon Musk and X,” Howdy Shell said. “These are tough deals to do. It only reinforces the opportunity we have as an HPE partner to deliver AI solutions.

While the X deal looks like a “once-in-a-lifetime opportunity,” Howdy Shell said he sees more blockbuster AI deals in 2025. “Our OEM partners are telling us they see this AI business as a three-year TAM (total addressable market of $1 trillion),” he said.

Advizex sees the strength of the HPE-Nvidia portfolio with them. A $40 million deal that closed last year. Bitcoin miner and next-generation infrastructure platform provider with Hit8. The contract was for 125 HPE Cray XD670 supercomputer nodes with 1,000 Nvidia H100 GPUs.

Howdy Shell said he is excited about the HPE and Nvidia partnership and the opportunity it brings for Advizex. In fact, the Advizex and Fulcrum team, incl AI pioneer Razor, part of the Fulcrum portfolio.Met with Nvidia this week for a two-day sales and technical briefing. “Working hand in hand with Nvidia is a huge boost for our business,” he said. “We are committed to significantly expanding our Nvidia partnerships from GPUs to networking and software and services.”

In fact, Howdyshell said, he expects as much as a third of Advisex’s revenue this year to come from the AI ​​business. “This is our first area of ​​focus for opportunities and growth in 2025,” he said. “It represents more than just GPUs. It’s networking, software and services.

Key to the Advizex go-to-market is the Razer team, which has deep expertise in vertical market AI. “Razer is working closely with Nvidia to drive this AI opportunity with us,” he said.

Advizex is deploying scalable Razor AI solutions across all of its top vertical markets including manufacturing, healthcare, retail, financial and SLED.

Another major advantage for Advizex in the AI ​​channel battle is its razor-sharp focus on the business opportunity, which has led to the creation of a new high-performance compute and AI business unit under its leadership. Steve Cooker, vice president and general manager of Advisex.

“We have the focus, the talent, the resources, we can tell the story and with the support of our OEMs we are very confident that we are going to be incredibly successful with our AI solutions business,” he said.