According to recent claims on Reddit, Instagram is reportedly testing a new feature called Ad Breaks that brings short but non-skippable ads. The Meta-owned photo-sharing platform hasn’t officially revealed any details about the test, but users on Reddit forums have reported its arrival. According to posts on the forum, the move has left users frustrated and many are now considering exiting the platform and switching to alternative social media apps.

In the Instagram subreddit, user @notthatogwiththename Posted About the introduction of Ad Break, a feature that brings non-skippable ads to select users. The post was flooded with numerous comments about her introduction without any prior information. “I’m here to post this because it hasn’t been discussed anywhere”, commented one user.

The move has reportedly left many users dissatisfied with the social media platform. One user commented below the post, “Thought I’ve been on crazy pills for two days because this is happening to me right now and I haven’t found any info anywhere other than your recent post. So thank you.. .and goodbye I don’t need it.”

Ad Breaks on Instagram
Photo credit: Reddit/notthatog with the name

As seen in the screenshot, users now get three to five seconds of ads while scrolling through the app, preventing them from browsing during that time. A user shed light that they tried to give Instagram feedback about the feature but “didn’t get anything”. According to users, there is no mention of ad breaks anywhere.

According to comments, the introduction of ad breaks has left many users considering exiting the platform and switching to alternative social media apps. “So far I close the app when the ad break pops up and if it continues I will unsubscribe,” said one user.

Another user Complained About the company “no research was done before it was presented to the public” because it disrupts the user flow.

Additions to notices

Instagram recently unveiled a new addition to Notes — a feature that lets users share their thoughts with friends. With Note Prompts, users will now see questions and music posted when entering a note, and can post their own notes as a response to a question.

Additionally, users can now instantly react to their friends’ and followers’ notices with the Quick Likes feature. The last addition is the tag feature where they can tag their friends using the ‘@’ symbol before their username.


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