American chip maker Intel It announced new artificial intelligence chips for data centers on Tuesday, as it looks to take on rivals. Nvidia And AMD which has showcased the upcoming chips in the last couple of days.

Intel’s Xeon 6 processor will deliver better performance and power efficiency for high-intensity data center workloads than its predecessor, CEO Pat Gelsinger said during the Computex Tech conference in Taiwan.

The announcement comes as rivals Nvidia and AMD launched new AI chips on Sunday and Monday, respectively, as they jockey for leadership in the booming industry.

It also comes six months after Intel. Launched its 5th Gen Intel Xeon processors. Two months after announcing the Gaudi 3 processor for data center workloads and for training and deploying AI models.

Intel also on Tuesday Prices have been revealed. The AI ​​accelerators for Gaudi 2 and Gaudi 3 are lower than rival chips.

“Customers are looking for high-performance, cost-effective general AI training and inference solutions. And they’re starting to turn to alternatives like Gaudi. They want choice. They want open software and hardware solutions and dramatic want time to market solutions at significantly lower TCOs (total cost of ownership),” Gelsinger said.

Intel also revealed architecture details for its upcoming Lunar Lake processors to “continue to expand the AI ​​PC category.” gave Lunar Lake ChipsExpected to ship in the third quarter, it will compete with Nvidia’s and AMD’s chips designed specifically for AI PCs.

Intel is trying to catch up to Nvidia and AMD, after being on the sidelines of the massive AI craze that saw tech giants like Meta, Microsoft and Google buy more and more Nvidia chips.