TikTok isn’t the only new media app with a Chinese background making waves in the US Newsbreak, a news app founded by Chinese media veteran Jeff Zeng with teams in Beijing, Shanghai, and China. Seattle and Mountain ViewAccording to third parties, it has been ranked #1 among all free iPhone news apps on the US App Store multiple times since January 2019. Data The sensor tower was provided to TechCrunch.

Positioned as a news aggregator focused on local reporting, the platform became the third most downloaded US iOS app across the board in mid-March of this year amid the COVID-19 pandemic.

New news app announced Plenty of promotion on board as of this week Harry Shum as its board chairman. Shim is the former president of the Microsoft AI and Research Group and played a key role in establishing the Microsoft Research Asia Lab, which has trained China’s top AI talent, including the founder of autonomous driving unicorn Momenta.

Former Microsoft executive Harry Shum has joined Newsbreak, a local news aggregator founded by a Chinese media veteran in the US (Photo Source: Newsbreak)

Newsbreak staff with other high-profile overseas Chinese tech bosses. Jeff ZengThe founding chief executive headed Yahoo Labs in Beijing, where he oversaw algorithmic improvements in search, media, advertising and mobile. In 2011, he left Yahoo to launch Yidian Zixun, a Beijing-based startup initially seen as a major competitor to Toutiao, a hit news app that dominated the byte dance chain before Douyin emerged. I made a household name. Together with other algorithm-driven news apps, the two have changed the habits of millions of people in China from consuming human-curated news to machine-recommended content with minimal human oversight. gave

The news break is Zheng’s attempt to replicate the success of Yidian Zexin in foreign markets with his co-founder Ren Zhou Yang, a former Baidu executive. Founded in 2015 in Silicon Valley, Newsbreak now boasts 23 million monthly users with a growing network of over 10,000 content providers. Sensor Tower estimates that the app has more than 50 million installs globally on iOS and Android devices, with more than 99% from the US.

Screen Shot 2020 05 28 at 2.25.53 PM
Screenshots of the Newsbreak app (source: News break)

The kind of personalized reading experience offered by Toutiao is now a default feature in media apps in the US. said (In Chinese) Vincent Wu, Chief Operating Officer of Newsbreak, at an event in Silicon Valley. To stand out from the crowd, the company works. For local news and events readers, Wu observes that America’s mainstream media focuses too much on national affairs and celebrity gossip, “news that is irrelevant to my day-to-day.”

“Only high-quality, highly relevant local news can provide readers with valuable information,” he added.

ByteDance has attempted to export the Toutiao model through TopBuzz, but the overseas edition has never achieved mainstream success and Allegedly Looking for a buyer

Other big names involved in the news break range from Yahoo co-founder Jerry Yang who joined as chief advisor as well as Wu; Former head of operations at HuffPost.

Particle Media, Newsbreak’s Delaware-registered operating entity, has picked up. Over $20 million to date from investors including IDG Capital, ZhenFund and Ding Lei, founder of Chinese online media and gaming giant NetEase.

Updated on 28 May 2020 with app download data.

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