California-based conversational search engine Perplexity is taking things a step further with its latest upgrade, introducing new shopping features that go beyond traditional search capabilities.

CEO Arvind Srinivas Convinced that anxiety could be India’s AI app. His recent tweet suggested the market potential for search engines in India, which, if implemented, would have interesting local language use cases. While Perplexity doesn’t have its own core LLM, the company claims it provides considerable value. Currently it handles over 100 million queries weekly with a target of reaching 100 million queries daily.

Srinivas is excited about the company’s expansion. presence. In India, many founders and developers Building on already existing LLMs. Creating value at the application layer.

ChatGPT moment for shopping?

It comes after Perplexity. started A new shopping feature for its pro-users in the US, where users can research and buy products. The AI ​​commerce experience, ‘Buy with Pro’, lets users choose products from selected merchants on the website or app and place their order. Additionally, a visual search tool called ‘Snap to Shop’ displays related products, requiring shoppers to simply snap a photo of the product they want to buy.

Srinivas on X to explain how the platform is evolving from a research tool that is revolutionizing trading.

“I don’t think this is shopping’s ChatGPT moment. But I do think the future looks bright for users to find and buy what they want without ads and spam. Some more work to feel the real magic.” Need to do. We’re on it,” he said saidhighlighting our focus on removing ads and spam for a cleaner, user-friendly shopping experience.

With this new feature, Perplexity has competition. Google Lens characteristic Amazon’s Rufus Assistantand Walmart’s GenAI Recommender Toolbut reportedly stands out by offering direct shopping through its search engine.

This strategy highlights the growing power of generative AI to improve product discovery and streamline e-commerce transactions, and Perplexity is committed to being at the forefront of this space.

What is Perplexity’s Moat?

The new shopping feature comes amid intense competition in the search market. OpenAI’s recent announcement of its ‘SearchGPT’ Integration into ChatGPT. The company is constantly expanding its capabilities by adding new features. Perplexity spacea A financial analysis toolan internal file search engine, and Modern reasoning mode.

Perplexity introduces innovative ways to streamline information during critical events.

During NVIDIA’s earnings call yesterday, ‘Perplexity Finance‘ offered live transcripts and highlights, which will soon expand to larger stocks. A similar real-time experiment was conducted for the US election, where Perplexity partnered with The Associated Press and DemocracyWorks to create an election information hub with live updates, real-time vote counts, and more. , and include personalized ballot details. Srinivas expressed disappointment Adequate coverage is lacking on traditional news websites.

Trouble is often thought of as a GPT wrapper. Commenting on the nature of wrappers on the value addition side, Srinivas added said“Rappers are at all levels; It’s just that they’ve paid you so much that you don’t care.”

Amazon chief Jeff Bezos has invested in Perplexity AI, showing confidence in AI’s ability to innovate search. Even NVIDIA CEO Jensen Huang praised the device.revealing that he uses it “almost every day” for its practical benefits. Notably, Meta’s Chief AI Scientist, Yann LeCun, who strongly advocates for ethical and ethical AI practices, was involved in the company’s initial funding round. Even in a program at Carnegie Mellon University The host used Perplexity AI. To generate questions for Google CEO Sundar Pichai.

On competing with players like Google today, Srinivas said, “Each query on Perplexity has an average of 10-11 words. Each query on Google has about two to three words, so users with each query Be more intentional, allowing them to ask more targeted questions.

Extended mode on

Reports Recommend Perplexity is also preparing to raise funds at a $9 billion valuation, which will be its fourth round this year.

The funding will help Perplexity expand into new markets and fight its legal battles.

In August, Perplexity signed revenue-sharing agreements with publishers such as TIME, Der Spiegel, and Fortune following allegations of plagiarism. It will soon face pressure from News Corp., which owns the Wall Street Journal and the New York Post, for copyright violations, and from The New York Times for AI scraping, intensifying financial pressure amid growing plagiarism disputes. faced legal action for Srinivas criticized the News Corp lawsuit as a counterproductive and unnecessary conflict between media and tech, emphasizing collaboration to create innovative tools and expand business opportunities.

(Total 198 views)