What do you want to know?
- Roku’s latest TV lineup, the Roku Pro series, features a 4K display with a Mini-LED backlit panel, 120Hz refresh rate, and enhanced image processing.
- Available in 55-inch, 65-inch and 75-inch sizes, the Roku Pro series is now accessible through major retailers like Best Buy, Amazon and Walmart.
- The package includes a remote control with backlit buttons and AI picture enhancement.
- The Roku Pro series introduces a Remote Finder feature, a first for Roku TVs, that allows users to easily locate their remote.
Roku is finally here Continued Its latest TV lineup, the Roku Pro series. The company says the new model offers the best picture quality in the line yet and can fit seamlessly into any home setup.
Unveiled at CES in January, these new smart TVs boast a Mini-LED backlit panel with a 120Hz refresh rate and beefed-up image processing. They also have a 4K panel in a slim 1.9-inch shadowbox frame. Mini-LED backlighting enhances contrast and highlights, while HDR10+ and Dolby Vision IQ ensure advanced HDR support.
This fresh set is now available in 55-inch, 65-inch, and 75-inch sizes and is hitting store shelves at major retailers like Best Buy, Amazon, and Walmart. The 55-inch model is priced at $899, the 65-inch model is $1,199, and the 75-inch version is $1,699.
The package includes what looks like a major upgrade: a remote control with backlit buttons (you can snag it separately for $29 for another TV) and AI picture improvements.
Like some leading TV brands, the Roku Pro series is expected to deliver a brighter picture and better contrast than Roku’s more budget-friendly Plus series and Select series.
AI-powered image adjustments
These TVs are designed to do all the heavy lifting for you, automatically fine-tuning and optimizing their picture and brightness according to the scene and content being displayed. Roku calls this feature “Smart Picture Max”.
There’s a slightly less sophisticated version, called Roku Smart Picture, which will be rolled out to all Roku TVs in a future OS update.
The Roku Pro series also ships with a nifty Remote Finder feature. Just press a button on the TV, and your remote will start making noise wherever it hides. While this same handy feature is already available on some Roku streaming devices and the Roku Voice Remote Pro, this is the first time Roku TVs have added a dedicated Finder button.
Watch out Samsung
Another standout feature worth mentioning is the backdrops, which act as a decorative backdrop when your TV is not in use, much like Samsung’s The Frame. With backdrops, you can choose from a range of artwork to personalize your space or even upload photos of your family. The feature will soon roll out to other Roku TVs and streaming devices in the coming months.
On the audio front, there’s more intelligence at play as well. Roku Soundstage Audio makes the most of its side-firing speakers, which also boast Dolby Atmos support.
With all these features, the Roku Pro series looks set to compete with leading Android TV models from Hisense and TCL. It will be interesting to see how the Roku Pro series compares to other eagerly awaited smart TVs hitting the market this year in terms of price and performance.