Samsung’s new Diwali campaign emphasizes family unity in a fast-paced world. It highlights how Samsung AITV can help families relive memories and create new ones. The campaign focuses on AI-powered upscaling and Knox security, showing how these technologies can enhance the festival experience.

The campaign features Samsung AI TV, specifically the Neo QLED 8K model with AI upscaling technology that enhances old family videos. Its Knox security ensures data protection for a safe viewing experience. These features make Samsung AITV an ideal choice for modern families, enhancing entertainment and connectivity during Diwali.

“Samsung AI TV is all about stunning visuals and immersive sound. And not just that, it’s about amplifying the joy! This Diwali, make every experience on your TV screen a new memory with your loved ones. Let the celebration be”, said Viplash Dong, Senior Director, Samsung India. is.”

The film follows a father who wants to celebrate Diwali but finds his family busy — his daughter on her phone, his son listening to music, and his wife working. He discovers an old family video of a Diwali lido-eating contest and plays it on his Samsung Neo QLED 8K AI TV, where 8K upscaling brings the moment to life. Nostalgia inspires the family to recreate the competition with new lidos. When the delivery person watches TV, it switches to the Knox security logo in the background, emphasizing the protection provided.

“Technology is sometimes accused of tearing the family apart. So what better time than the festive season to show how the right tech can do just the opposite. Because when AI Upscaling in your TV technology, so it can not only transform your nostalgia into 4K but more than that, it has the power to bring people together and ignite the festive spark in the family!Vikash Chemjong, CCO, Chel India said.

“In today’s world, where families often move into their own digital silos, we wanted to show how technology can act as a catalyst and bring them back together,” said Tripathi Surana, ECD, Cheil India. said “Samsung AI TV not only enhances your audio-visual experience, but also brings the magic of shared moments to life, allowing families to reconnect with the memories that make any festive occasion special. Here’s a lido eating contest, a beloved family tradition that brings the festival of lights back to life.

“The human connection fostered by technology comes at a time when Indians are connecting with their loved ones and reliving their memories. Samsung AI TV is not just a piece of technology – it’s a great bridge that seamlessly connects our past with the present and rekindles the bond of love and togetherness. Samsung has always strived to light up the festive moments and bring the whole family together,” said Mandeep Sharma, National Head, Chill India-Samsung Business said.





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