Samsung on Thursday announced a multi-year partnership with US-based grocery delivery company Instacart. With this collaboration, the South Korean tech company will soon add a new feature to its Bespoke Smart Refrigerator lineup. Using artificial intelligence (AI), these devices will be able to monitor grocery items inside the fridge and automatically order groceries. The platform will add items to the platform when it detects that the user is running low on them. The feature will be released first in the 2025 series of smart refrigerators that will debut at the Consumer Electronics Show (CES) this month.

Samsung will use AI to help customers order groceries.

In a newsroom Postthe tech giant announced a new feature that offers consumers an easy way to shop for groceries directly from the screens of its Samsung Bespoke refrigerators. This new feature will only be available in the US with the 2025 series of bespoke refrigerators with screens.

Samsung highlighted that the AI ​​feature will be added to both the 32-inch AI Family Hub screen and the 9-inch AI Home screen. The new feature draws on capabilities on both Samsung and Instacart’s end. The tech giant’s AI Vision Inside feature will be able to monitor and identify whenever a user is running low on a specific grocery item.

Then, with Instacart’s product-matching application programming interface (API), recognized inventory items will automatically be added to the customer’s cart. Once added, the user can place an order directly from the Bespoke Smart Refrigerator screen.

The South Korean tech giant highlighted that the new Instacart experience will reach existing Bespoke refrigerators with AI Family Hub screens via an over-the-network (OTN) update. However, the company did not specify when it plans to roll out the feature to older devices.

There are also some caveats. This feature will only work in areas served by Instacart. Currently, AI Vision Inside can recognize up to 37 food items, so names and expiration dates of unrecognized food items must be added manually. Additionally, the AI ​​feature cannot identify or list any food items that are placed in the refrigerator door bins or stored in the freezer.

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