Editor-DN
Data shows that more than that
The comprehensive study highlights the transformative impact of ChatGPT on consumer expectations and brand trust. “The incredible opportunity for mass personalization in entertainment, shopping and experiences of all kinds can be fully realized when consumers trust brands with their personal data and deliver on their promises. We trust them,” said Damian Ferrer, EVP, Global Innovation. Director at Jack Morton.
The research, which surveyed 5,000 consumers across the United States,
- Increased consumer skepticism: Before the release of ChatGPT, only
29% A number of consumers were willing to share their personal data with brands. After ChatGPT, that number has seen a slight uptick, but skepticism is high, with nearly half of American consumers saying brands rarely keep their promises. Additionally, people today care more about how brands behave than they did before GPT but lack confidence in their ability to deliver what they promise. - Rising expectations: Consumers now expect brands to act as good partners and corporate citizens. The study found that
85% of consumers globally, and88% In America, care about how brands treat their communities, customers and employees. - Regional differences: There are notable regional differences in brand trust. And in America
UK About a third of consumers will stop buying a brand if it doesn’t deliver on its promises. However, ISingapore This number reaches almost half (43% ).
Added Joe Panepinto PhD, SVP, Executive Strategy Director and Global Head of Learning and Engagement, “Our research found a significant increase over the past few years in the percentage of consumers who believe brands don’t deliver on their promises. Increasing cynicism can undermine any sincere efforts by brands to gain consumer trust, and brands should be careful about what they promise and ensure that they keep their promises. According to.”
As companies navigate this new era of AI-powered, hyper-personalized experiences, it’s critical for brands to build and maintain consumer trust. This report provides valuable insights for brands looking to grow their digital presence and improve customer engagement.
The research was carried out by Jack Morton in late spring 2024 in collaboration with YouGov and RepData. Consumers were asked questions about their experiences and feelings about sharing personal data, expectations of AI and the way brands behave.
The first part of the Experience Enhancement/Insights report released in September 2024 examined data privacy in a post-ChatGPT world and consumers’ willingness to share personal data for AI-powered brand experiences.
To access the latest Experience Improvement/Insights report and gain a deeper understanding of consumer attitudes towards data privacy and brand trust, visit our Website to download.
About Jack Morton
Jack Morton is an award-winning global brand experience agency. We partner with the world’s most powerful companies to build stronger relationships between brands and the people who matter to them. Under our mission to “Be Extraordinary” we inspire the world to experience better. We do this primarily through experiential marketing campaigns. Our exclusive practice brands include Jack Health, Vivi, Jack 39, Jack Xand real. Our work and agency culture have won the world’s most prestigious industry awards, including AdWeek’s Experience Agency of the Year, Cannes Lions, Effies, D&AD Pencils, Clios, Emmys, EX Awards, and Campaign’s Experience Awards, as well as global agency work. Year and Best Places for. Founded in 1939, Jack Morton is part of the Interpublic Group of Companies (NYSE: IPG ). But meet us. www.jackmorton.com Or follow us. LinkedIn, Instagram And Youtube.
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