India’s smartphone market could cross the $50 billion (roughly Rs. 4.2 lakh crore) mark in 2025 and reach its all-time high, a market research firm claims. This growth is reportedly driven by the value-based approach adopted by original equipment manufacturers (OEMs), along with a developing preference among Indian consumers for premium devices with higher specifications. Overall, the country’s smartphone market is expected to grow by 6 percent year-on-year (YoY).

Indian Smartphone Market Predictions 2025

According to insights shared by market research firm Counterpoint Research in India Smartphone Outlook ReportIn 2025, the average retail selling price (ASP) of the Indian smartphone market may cross $300 (roughly Rs. 26,000) for the first time. The market reached $50.3 billion (approximately Rs. 4.3 lakh crore). Notably, the market was valued at $37.9 billion (approximately Rs. 3.2 lakh crore) in 2021, which has led to a rapid increase in the demand for smartphones in the country.

Indian Smartphone Market Growth Forecast to 2025
Photo credit: Counterpoint Research

According to the report, consumers now prefer to opt for devices in the highly competitive premium (>Rs. 30,000) and ultra-premium segments and brands like Apple and Samsung. The Cupertino-based technology giant is expected to see high demand for its Pro models due to two reasons – local manufacturing and low cost. Meanwhile, Samsung’s value-focused strategy could reportedly help the company sell more devices, especially its flagship Galaxy S series.

Analysis predicts that OnePlus aims to increase its market share in the ultra-premium segment (> Rs. 45,000) thanks to the launch of OnePlus 13 on January 7. The China-based OEM also recently addressed concerns about the Green Line. Issues on display that reportedly affected its market performance earlier this year. It now offers a lifetime warranty as a hassle-free solution.

On the other hand, brands that have offerings in the affordable category (Rs 30,000 to 45,000) such as OnePlus, Oppo and Vivo are reported to be attracting customers with advanced camera systems and better designs. Meanwhile, the premium segment is tipped to cross 20 percent market share in 2025.