Computex 2024 is bigger than ever, with 1,500 technology companies participating, showcasing their products at 4,500 booths. However, it’s hard to see a single central theme dominating the event: artificial intelligence. The tech trade show, which opens on Tuesday, will be marked by AI announcements, with semiconductor giants Nvidia and AMD opening proceedings by unveiling new AI chips in back-to-back keynote presentations in Taipei. The focus is firmly on AI computing, especially since Computex comes just days after Microsoft unveiled its new line of Copilot+ AI PCs.

On Monday, Microsoft’s OEM partner Asus launched its first AI-powered Copilot+ laptop, powered by AMD’s latest Ryzen AI 9 HX 370 processor, and at the Computex launch event to bring AI to all aspects of its business. He detailed his plans to integrate. A day before it announced its new line of AI PCs, however, Asus introduced the ROG Ally X, an updated version of its handheld gaming PC that launched last year. The company’s latest portable comes with twice the battery size, more storage and more memory than the Asus ROG Ally, along with many other tweaks and improvements over the original.

The Asus ROG Ally is one of the few gaming handhelds to be officially launched in India, a market where the Taiwanese firm has become a leader in the gaming PC segment. The updated ROG LX will also come to India later this year.

At least, that’s what Asus plans to do, according to Arnold Su, vice president of the company’s consumer and gaming PC business in the country. Gadgets 360 caught up with Su after Asus’ launch event at Computex on Monday to discuss the new handheld, AI PCs, and more.

Asus ROG Ally X at Computex 2024

“As a company, we don’t just want to sell a box. We want to sell technology,” Su said, talking about Asus’ decision to bring ROG Ally to the Indian market. debuted in India in July 2023, just two months after its global unveiling. “All the latest technology, we want to bring to every country, not just India.”

According to him, Asus is ready to test consumer acceptance and demand for its new products. Whether Indian gamers are ready to adopt a dedicated handheld gaming device is a secondary question. First, the company must be bold enough to show its latest technologies to potential customers. “If I don’t show up, I don’t get a chance to know that it can be sold,” Su said.

In a market dominated by mobile gaming, dedicated gaming devices and consoles leave a small footprint in India. The growing handheld sector is even more prominent. Segment leader Nintendo Switch and Valve’s Steam deck, despite being readily available at online retailers, are not officially sold in India and both companies don’t plan to change that anytime soon.

The Lenovo Legion Go made its debut in September last year but has been stuck in the “coming soon” phase in the Indian market. The MSI Claw A1M, on the other hand, launched in India in March, but availability is a concern.

Asus, however, does not believe in waiting. Su said that the company’s speed in bringing its latest products to India has catapulted it to the second position in the consumer PC and the top position in the gaming PC segments in the country. “This is our time to market. If you look at the last five years, whenever the latest technology comes out, be it CPU or GPU, we have always been the first or second to make the product available in India. are,” he said.

ROG LX also fits with Asus’ approach to launch gaming PCs in diverse form factors. According to Su, when it came to gaming-focused devices, companies initially only talked about performance. “You see, we’re the first company to launch a two-in-one gaming laptop, our Rog Flow X13. And we’re the first company to launch a detachable gaming laptop, our Z13. And in our form factor, We have the Zephyrus for thin and light (laptops), we have the Strix, we have the Strix Scar. So, for gamers, even for the gaming market, it’s not just powerful gaming machines (that’s important ); it’s different segments, and we make sure we’re able to be present in each segment,” Su said.

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Asus’ Arnold Su said the ROG Ally should arrive in India sometime in 2024.
Photo credit: Asus

Asus has really made its presence felt in the gaming handheld segment. Although official sales figures are unclear, as of January 2024, ROG Ally has Allegedly Around 70,000 to 80,000 units were sold in India since its launch last year. “In the initial stage, sales were really good, but then they returned to normal,” Su said. “The main reason is that when a customer comes to our store, they still want to buy a gaming device, and the customer who is well-educated, already has the first device. They want to buy another device. OK to spend money on ROG Ally will still be considered another device.

According to SU, consumers looking to buy their first gaming device want a proper gaming machine. And for the ROG Ally’s price band, they can get a gaming laptop from Asus’s TUF range. But the response to the odd device, which debuted in India with a price tag of Rs. 69,990, potentially bodes well for its successor, the ROG Ally X. And it helps that the latest iteration of the handheld is better than its predecessor in almost every aspect on paper. It still runs Windows 11 and it’s still powered by the Zen 4 AMD Ryzen Z1 Extreme platform, but it packs a significantly larger 80Wh battery, 24GB of RAM (up from 16GB on the standard ROG Ally) and 1TB of SSD storage (up from 512GB above) comes with ). These upgrades add about $100 to the price of the handheld, too — coming in at $799.

While there is no clear launch timeline or local pricing details yet, the ROG Ally X should arrive in India later this year. When the handheld launches in India, it will be available at 270 Asus stores in the country, each of which will have the original ROG Ally on display for customers to touch and feel before deciding to buy. That was, according to Su, Asus’ first intention — to showcase the technology, even if it was very niche. “It doesn’t matter, they want to buy, or they don’t want to buy,” Su said. “At least they’ll know Asus has these products.”

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