Apple CEO Tim Cook shared the company’s ambitious vision for the future in a recent interview, highlighting Apple’s growing focus on artificial intelligence (AI) alongside its life-saving health innovations.

The executive revealed that work on AI began back in 2017, when the team working on Neural Engine, which was reportedly developing a smart car, led people to implement machine learning in Apple products. .

Tim Cook, CEO of Apple

Cook emphasized Apple’s commitment to using technology to empower and protect consumers. It all started with the Apple Watch and its heart rate monitor, and now users can monitor sleep deprivation with the wearable. “Technology must serve humanity, and AI can be a powerful tool in doing so,” explained Cook.

One area where Apple is particularly interested in using AI is personal health and safety. By leveraging machine learning, Apple devices can provide increasingly accurate insights into user behavior and health metrics. Apple’s approach to AI also reflects its emphasis on privacy. The company prefers device-based AI that processes data locally, ensuring that user information remains secure. More complex tasks are still handled by remote servers with built-in safety systems, just like the iPhone.

In addition to health, Cook hinted at how AI is changing other areas of Apple’s ecosystem. AI is becoming a quiet but important part of Apple’s product experience, from smart Siri conversations to predictive text suggestions and photo classification.

While he refrained from detailing specific upcoming features, Cook assured that Apple’s investment in AI will continue to focus on practical applications that enhance the user experience without compromising privacy.

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