X’s new terms of service, which went into effect on November 15, are driving some users away from Elon Musk’s microblogging platform.

The new terms include broad permissions that require users to allow the company to use their data to train X’s artificial intelligence models while paying users $15,000 if they use the platform heavily. make them liable for damages up to

The terms are prompting some longtime users of the service, both celebrities and everyday people, to post that they are moving their content to other platforms.

“With the recent and upcoming changes to the terms of service – and the return of unstable data – I find myself at a crossroads, facing a direction I can no longer fully support, “Actress Gabrielle Union Posted on X. The new terms came into effect on the same day, announcing that she would be leaving the platform.

“I’m starting to delete my Twitter account,” said one user with the handle @mplsFietser. In a post. “The changes to the terms of service are the final nail in the coffin for me.”

It’s unclear how many users have left X specifically because of the company’s new terms of service, but since the beginning of November, many social media users have migrated to Blusky, a microblogging startup that Originated from Twitter, X’s previous name. Some users with new Blusky accounts have posted that they switched to the service because of their support for Musk and President-elect Donald Trump.

Bluesky’s US mobile app downloads are up 651 percent since the start of November, according to Sensor Tower estimates. In the same period, X and of meta Threads are up 20% and 42% respectively.

X and Threads have huge monthly user bases. Musk though said In May that X had 600 million monthly users, market intelligence firm Sensor Tower estimated that X had 318 million monthly users as of October. That same month, Meta said Threads had about 275 million monthly users. Blusky told CNBC on Thursday that his total number of subscribers reached 21 million this week.

Here are some notable changes in the new X. Terms of Service And how they compare with their competitors Bluesky and Threads.

Additionally, any “user interactions, inputs and results” shared with Grok can be used for what it calls “training and fine-tuning purposes.” Grok section X app and website. This particular function, though, can be turned off manually.

X’s terms do not specify whether users’ private messages can be used to train its AI models., And the company did not respond to a request for comment.

“You should only provide content that you are comfortable sharing with others,” read a section of X’s service agreement.

While X’s new terms may be broader, Meta’s policies are no different.

According to the company, the Threads creator uses “shared information on Meta’s products and services” to derive its training data. Privacy Center. This includes “posts or images and their captions.” There is also no direct way for users outside the EU to opt out of Meta’s AI training. According to its privacy center, meta-training data is kept “as long as we need it on a case-by-case basis to ensure that the AI ​​model is working appropriately, securely and efficiently.” .

As per Meta’s policy, private messages with friends or family are not used to train the AI ​​unless one of the users in the chat chooses to share it with the models, including Meta AI and AI Studio may be included.

Bluesky, which has seen a spike in user growth since Election Day, doesn’t train creative AI.

“We do not use any of your content to train creative AI, and have no intention of doing so,” Blusky said in a statement. Post on his platform on Friday, also confirming this to CNBC.

Another unusual aspect of X’s new terms is its “liquidated damages” clause. The terms state that if users request, view or access more than 1 million posts — including replies, videos, photos and others — in any 24-hour period they will be liable for damages of $15,000. are responsible.

While most individual users won’t easily reach this limit, this provision is for some, including digital researchers. They rely on analyzing large numbers of public posts from services like X to do their job.

Alex Abdo, director of litigation at Columbia University’s Knight First Amendment Institute, said in an October statement that X’s new terms of service are a “troubling move that the company should reverse.”

“The public depends on journalists and researchers to understand whether and how platforms are shaping public discourse, influencing our elections, and damaging our relationships,” Abdo wrote. “One effect of X Corp.’s new terms of service will be to stop research when we need it most.”

Neither Threads nor Blusky has anything similar to X’s liquidated damages clause.

Meta and X did not respond to requests for comment.

Look: Bluesky CEO: Our platform is completely different from anything else out there in social media.