FILE - People try on iPhone products at an Apple Store in Beijing on September 28, 2021.  Apple's annual Worldwide Developers Conference is expected to take place on Monday, June 10, 2024, marking the company's long overdue foray into creative artificial intelligence.  On a technological front that is expected to be as revolutionary as the invention of the iPhone.  (AP Photo/Andy Wong, File)

Apple to take on AI at WWDC ’24 (Concerned Institution)

Apple shares were flat in premarket trading, with the iPhone maker failing to spark investor interest after reports that it hopes to enter the artificial intelligence race with ambitions to overtake early leaders. Is.

However, the stock price may rise later as Apple’s annual Worldwide Developers Conference kicks off on Monday night.

Apple is expected to unveil a wide range of new generative artificial intelligence tools as it looks to take on Google.GOOG) and Microsoft (MSFT) in adopting emerging technology.

Experts are predicting that Apple’s AI plans to come in many layers. First, there will be extensive AI-powered updates to core apps to help with basic, day-to-day tasks, for example new AI editing tools to help with photos and videos, and improvements to messages and emails. Predictive text or quick, AI-generated summaries of web pages or long emails.

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Additionally, there are reports that Apple will use the event to announce a deal with OpenAI, the maker of ChatGPT, to bring a chatbot and virtual assistant to the iPhone, iPad, and iPod touch. will be integrated directly into Apple’s software on the Mac, to provide more detailed, complex support. the work

Nvidia was the number one trending ticker in premarket trading as the company will begin trading under a split later on Monday.

The split will lower Nvidia’s stock price, which in theory makes ownership of Nvidia stock more accessible to a wider range of investors and increases demand.

The company will pay a dividend of one cent per share on June 28 based on post-split holdings. Shareholders must own the shares after the market closes on June 11 to receive the dividend.

The chip giant’s 10-for-1 stock split follows a significant increase in value, with shares up 212% in the past year.

“A stock split is a vote of confidence by management that the stock will retain its value, as the stock is. [price] generally increases,” Howard Silverblatt, senior analyst at S&P Dow Jones Indices said.

Shares of the audio streaming company were lower before the US market opened as it raised prices once again.

Starting in July, Spotify’s US users will see a $1 per month increase to its ad-free Premium plan, which will now cost $11.99 per month. This marks a 20 percent increase over the past two years. Spotify explained that the price increase was necessary to “continue to invest and innovate in our product features and deliver the best customer experience.”

No price hikes have been announced in the UK or Europe, but the last time the streaming giant raised prices, other markets followed suit.

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Other subscription tiers will also see price increases. The Duo plan, which allows two users to share a premium subscription, will increase by $2 to $16.99 per month. The family plan, which supports up to six users, will increase by $3 to $19.99 per month.

However, the Wall Street bull continues Appreciate the company’s approachThe stock is up nearly 70% since the start of the year.

FTSE 100 Instruments hired the giant in the early stages of exploring its listing switch from London to Wall Street, according to The Sunday Telegraph.

The company has reportedly asked city consultants to evaluate the potential merits of the move.

Board members at the FTSE 100 group are concerned that the company, which operates mostly in the United States, is trading at a “significant” value differential compared to its US rivals.

“Ashtead is primarily a US business, with more than 90% of its revenue and more than 95% of its operating profit generated in North America,” said Lucinda Riches, a non-executive director of Ashtead.

Ashtead’s departure will come as another blow to London after Cambridge-based chip firm Arm Holdings fell out of favor in the US.

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