Have you ever been frustrated looking for a specific item from a specific brand on an instant commerce platform and come up empty? If yes, then you are not alone. One man faced this exact situation and decided to get creative. He tagged the platform’s CEO on social media and asked sarcastically, “Why are you forcing me to spend money with your competitors?” And guess what? In less than a week, the product he was looking for was added to the platform’s inventory.

“Hey Albandar, the most famous idli and dosa batter brand in Chennai is Thayar, and you don’t have it on Blanket. Why are you forcing me to pay for your competition?” X user Narayanan Hariharan wrote while sharing a screen grab of the app.

Take a look at his post on X here:

Dhandsa responded to this and wrote, “Testing it – you’ll know once it’s live.”

Six days later, Dhandsa shared that the product was now live on the app. “Narayanan Hariharan, the Thayar batsman is now serviceable by Blanket in your area and most parts of Chennai. Thank you for flagging it,” he wrote. Along with this, he shared a screenshot of the app showing the batsman.

Hariharan then expressed his gratitude to Dhandsa and wrote, “If you want anything, ask. Many thanks, Albandar Dhandsa!