While you’re busy working on your Threads strategy, Bluesky is also constantly growing, adding new features to meet the demands of its audience.

before Christmas, Bluesky launches its own version of Trending Topics.which will make it easier for users to tap into the latest discussions of interest in the app.

As you can see in this example, Bluesky’s trending topics will be based on a systematic search for key terms, highlighting the topics that are generating the most mentions at any given time.

Here’s another look at the trending list, and the display (via Rado Onescu):

Bluesky says this is the first version of its trending topics approach, and it will be iterated based on user feedback.

According to Bluesky:

“You can disable it with the X button or in Settings, while your silent words move to Trending.”

The display is currently available in the English language, with Bluesky looking at a wider release in the near future.

This is the latest development for the Twitter clone app, which gives it more compatibility with Twitter. And many users see Bluesky as a more Twitter-esque alternative than other apps, mainly because of its Thread restrictions on political contentThat apparently limited its ability to highlight the most relevant news trends.

There is also Bluesky. More friendly to external linksand it has helped the platform better align with publishers and journalists, two key creative groups actively seeking to post content.

And given that very few people post anything on social apps, mostly just reading, this is a key consideration for growth. That’s why Metta was so worried about Blusky’s sudden rise late last year, even though his growth has slowed somewhat based on the latest stats.

According to Bluesky Chief Jay Graber, Bluesky now has 25.9 million users.

Rise from the platform A total of 13 million users in Octoberto 20 million by mid-Novemberso its growth has slowed down a bit over the past 6 weeks.

But it’s still growing, while Graber also notes that:

“Over the past month and a half, organizations [have reported] A 2-10 fold increase in the amount of Engagement they receive.“

So there may be an opportunity there for brands, but for comparison, 25.9 million users only account for 8.63% of threads. Existing active user base.

But it might also be worth establishing Blusky’s presence right now, just in case it continues to gain more traction, though I’d be hesitant to go “all-in” on Blusky just yet.

Maybe, if it reaches 100 million users, it will be a more legitimate consideration. How would it actually get to that level without advertising funding though (which Bluesky is trying to escape.) also remains to be seen.