Buzzfeed is going with a similar logo design to fellow news website Trending Now – issuing a cease and desist notice to the AI news aggregator. Trending Now’s new logo features a curved arrow pointing up from left to right, which Buzzfeed alleges is a copyright infringement on its own identity.
There are no strict rules for Design a logo. But most people would agree that standing out from the competition is important. Dealing with the world of digital journalism, both sites inhabit the same field, but whether the allegedly similar logos lead to confusion among readers remains to be seen.
(Image credit: Getty Images)
Now you might want to see a side-by-side comparison of the logos in question, but with the team Press Gazette After the cease and desist from Buzzfeed just for showing off the design, I’m going to broadcast with caution. You can see it yourself. Trending Now website (Just don’t tell Buzzfeed I sent you).
While the logo structure is the same, Buzzfeed’s red and white colorway stands out against the monochromatic black and white palette of the Trending Now logo. This is not the first time the arrow symbol has appeared in a logo design, as the Google Trends symbol has a similar ascending arrow shape.
According to Press GazetteJo Newton, managing director of Trending Now, agreed that the two sites had “very similar logos”. Despite the cease-and-desist letter, Newton sees the conflict as a “good omen”. He has yet to offer an official counter to the notice, but Newton claims that “we are looking into the issue and will respond to them in due course.”
The ascending arrow motif of Buzzfeed’s trademarked logo (left) can also be seen in the design of the Google Trends logo (right). (Image credit: Buzzfeed/Google)
For more logo news, see Logo response of the Museum of London This evoked a ‘chicken’ reaction from the locals. If you are suffering from more design conflicts, take a look at Starbucks legal battle On an “almost identical” marijuana dispensary logo.
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