Dearborn, Mich. Ford Motor Some are lowering starting prices for all-electric F-150 Lightning pickup trucks as it prepares to resume deliveries of the vehicles after quality issues.

Included models were expected to ship later this month for between $2,000 and $5,500 before the automaker halted shipments in early February due to undisclosed quality issues.

The biggest price drop is on the pickup’s mid-level Flash trim, which now costs $5,500 less at $67,995. This was followed by a $2,500 discount on Lariat models, now priced at $74,995, as well as a $2,000 reduction for XLT models, with a new price of $62,995.

Prices for the $54,995 entry-level Pro model and the $84,995 top-end Platinum model remained unchanged.

The cost cuts are the latest in electric vehicle price changes for the broader automotive industry, which has seen a slower-than-expected recovery by consumers. Ford’s cuts come three months after it adjusted electricity prices, including price hikes for some models.

“It’s part of a normal response to the market place, both our supply and where our inventory sits … that we’re looking at,” Ford Chief Operating Officer Kumar Gulhotra told reporters at an event at its F. Do it all the time.” -150 plant in Dearborn, Michigan. “New technologies like electric vehicles take some time to find the right sweet spot and balance.”

Gulhotra declined to comment on the nature of the problems that halted shipments, as well as why the gas and diesel versions of the F-150 were held up for months after production began. Engineers constantly write software on vehicle modules, all connected to modems, to detect any anomalies and determine defects, he said broadly.

“There were some minor issues,” Gulhotra said. “Once we find a solution to them, we fix them and then we ship. … We try to figure out every single thing we can.”

In media materials released Thursday, Ford said it assembled 144,000 F-150 full-size and Ranger midsize pickups during the first quarter of the year, citing an “unprecedented truck offensive.” which are making their way to dealers and consumers. . About 92% of the pickups built were F-150 pickups.

It is not good for a car manufacturer to have a large number of vehicles. This means their books will cost more and delivery to dealers and customers will be delayed.

Automotive news reported on April 4 that Ford has reinstated a controversial practice of goal-based incentives for dealers called the Stairstep program to boost vehicle sales. Since February, the automaker, which did not immediately respond to a request for comment on the program, has been offering cash bonuses to retailers if they hit monthly F-150 sales goals, Automotive news reported. go and exceed it.

Ford also delayed deliveries of its larger Super Duty pickups, siblings of the F-150, for months last year to undergo additional quality checks and inspections after problems with recent launches that caused Return and warranty costs were high.

“We are always going to prioritize quality. These are very complex vehicles with complex launches. We want to take the time to make sure everything is right, everything is perfect,” said Gulhotra. said “And when we are satisfied with the quality level, only then will we start shipping to our customers.”

Ford has said that its warranty costs contribute to an annual cost loss of $7 billion to $8 billion compared to its traditional competitors.

Correction: Automotive news released its report on Ford’s targeted incentives on April 4. A previous version of this article misstated the date.