Meta is promising “long overdue improvements” to its X competitor threads, including more accurate search features and expanded trending topics.

First, users will be able to search for posts within a specific date range or from an account — similar to what X allows for searching. Threads is also testing a new Trending page in the US with additional topics to follow as well as AI-generated summaries of what other users are talking about.

Instagram chief Adam Mosseri, who spearheaded the launch of Threads, Wrote in a post That the tests will start from today.

This week has been full of updates on Threads, which faces increasing competition from Bluesky, a decentralized text-based platform. People have come in droves in recent weeks. Earlier this week, Threads Introduced custom feeds option which allows users to pin multiple curated feeds to the homepage. Users can create custom feeds for specific topics or accounts, giving them more flexibility than algorithmic recommendations feeds or reverse chronological feeds. characteristic Been around for a while On Bluesky, and Meta announced and produced their own copycat version in just a few days.

A long-standing complaint about Threads is that the default home feed is filled with irrelevant, sometimes disturbing content from accounts users don’t follow (Bluesky’s default feed is the opposite). ). Just yesterday, Mosseri said that was meta. Tweaking the threads algorithm A significant change to the way the platform ranks content, to prioritize posts from people you follow. There are still questions about whether this change will actually make threads feel more timely — even though it may be several times larger than Bluesky, logging on and seeing posts from two days ago makes threads feel dead. .

Bluesky has seen explosive growth in the past two weeks: That’s up to 20 million users.and this week it added a million new users every day. It’s still small peanuts. Compared to Threads’ user base, but it’s clearly doing something right – and maybe giving the meta a reason to worry.