Watsons transforms stores with interactive retail experiences to target younger shoppers.II

Health and beauty retailer Watsons has invested USD250m in store upgrades in Asia to meet the growing desire for interactive experiences, particularly among younger consumers.

In 2023, Watsons invested in opening and upgrading more than 2,200 offline plus online (O+O) stores in 15 markets across Asia, Europe and the Middle East.

AS Watson Group Group CEO Malina Ngai told CosmeticsDesign-Asia that the company is motivated by changing consumer expectations.

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Oral hygiene is accepted as an integral part of the beauty regimen in Japan.II

Oral care is moving beyond health and hygiene care and gaining attention as an essential aspect of beauty in Japan.

The increase in oral care has been attributed to increased awareness of the lower jaw area, including the mouth, teeth and lips, after people stopped wearing protective face masks after the pandemic.

Ishizawa Laboratory is a Japanese beauty and personal care firm behind several brands, including local drugstore favorite Nadeshiko, known for its rice-based skin care products.

Recently, the brand has expanded into oral care with a baking soda-based toothpaste, which it claims helps remove stains and yellowness.

Japan consumers seek ‘mid-priced cosmetics’ amid price hikes, weak yen – new dataII

Rising prices and a weak yen have prompted Japanese consumers to look for products in the middle price range, according to new data from the country.

@cosme’s Best Cosmetics Awards reviews found growing concern over price increases in the first six months of the year, with the phrase ‘price increase’ 2.1 times higher than last year.

At the same time, the appearance of the phrase ‘mid-range cosmetics’ increased 3.6 times over last year.



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