Editor-DN
This photo shows ice cream products at the Ice Cream China 2024 in Tianjin Municipality, north China, on September 26, 2024. — Xinhua photo
TIANJIN (September 30): Providing consumers with smart and small packaging designs and ingredients with health benefits, China’s ice cream industry’s sweet business is witnessing new trends in the big market, the Ice Cream China 2024 exhibition continues in the north. According to Tianjin Municipality of China.
More than 450 domestic and international companies and 1,000 entrepreneurs from more than 50 countries participated in the three-day exhibition, which began on Thursday.
“We have coconut shells of different sizes, which are used as ice cream containers. Chinese consumers prefer smaller sizes,” said Albert Vega Duran, a Spanish businessman at the exhibition.
People visit Ice Cream China 2024 in Tianjin Municipality, north China, on September 26, 2024. — Xinhua photo
He told Xinhua that his company, IBK Tropic, is a Spanish ice cream ingredient supplier that has participated in the event for more than 10 years.
“We are always adapting our products to get more orders. We try to talk to as many people as possible in Chinese supermarkets and restaurants to understand what they prefer, and we have found that Chinese people lead or want a low-calorie lifestyle, so ice cream is a new trend in China,” Duran said.
Organized since 1998, the exhibition facilitates international exchange in the ice cream industry.
Zhang Xiaohong, head of Ice Cream China’s organizing committee, said the fair reflects new trends in China’s ice cream industry’s lively and large market, such as the growing awareness of health and environmental protection.
Among the wide array of ice cream products on display, innovative packaging and healthy ingredients such as probiotics and dietary fiber earn high selling points.
At the exhibition booth of Swedish firm Tetra Pak, the world’s leading food processing and packaging company, Zheng Gigi, the company’s sales manager for ice cream ingredients, is constantly surrounded by chatty business people.
He said that this exhibition indicates the trends in the development of ice cream products.
An exhibitor displays ice cream products at Ice Cream China 2024 on September 26, 2024 in Tianjin Municipality, north China. — Xinhua Photo
“Typically, an ice cream product on the market has a total weight of around 70 grams, and now many ice cream producers have started launching smaller sized products around 40 grams, and some from bite size. are also small,” Zeng said.
“Consumer preferences are evolving. These smaller-sized products reflect people’s health-consciousness, and they don’t want to indulge in too much sugary food and limit their calorie intake,” Zheng added. are inclined
The booth of an ice cream branch of Bright Dairy & Food Co., Ltd., one of China’s leading dairy producers, drew crowds of visitors with samples of the company’s new low-sugar series.
The new series of products contain 50 percent less sucrose than the company’s traditional products and are packaged in smaller cups, said Zhang Meni, the company’s marketing director. Some new products add dietary fiber.
Foreign customers look for cooperation opportunities at the Ice Cream China 2024 in Tianjin Municipality, North China, on September 26, 2024. — Xinhua Photo
The China Green Food Association predicts that China’s ice cream industry is on a rapid growth path and that the market size will exceed 206.1 billion yuan (about 29.4 billion US dollars) by 2027.
“This is the first time we are participating in this exhibition, and we would like to find potential partners in China. Here, we can see that the Chinese ice cream market is really developing with many local and foreign companies. is competitive,” said Natalia Shatereva with Iceberry, a leading ice cream maker in Russia. – Sinhua
