UK travel media firm Trending Travel has appointed Holly Race as Influencer Marketing Director for the senior team.

He has extensive experience in brand marketing and creative processes, including positions at In-The-Style and Travel Consultants.

His career began at In the Style, where he was appointed as a senior creative executive and rose through the ranks to become a creative manager.

He has created campaigns with influencers and celebrities.

This includes partnerships with Jac Jossa and Stacey Solomon.

At Travel Counselors, Holly was instrumental in launching and leading the company’s first-ever inspirational campaign.

He oversaw subsequent campaigns that included Sarah Davies MBE and Lisa Snowden.

“We are excited to add Holly to our growing team. Her experience with influencer relationships will further enhance our campaigns,” said Karen Shive, director of marketing at Trending Travel.

“Holly is an outstanding talent in the world of social media. Her creativity will be invaluable to any new or existing travel client,” said CEO Keith Herman.

Holly Race added: “This is a career milestone for me and I’m excited to get started.”

Trending Travel develops partnerships and media campaigns with hotels, tourist boards, tour operators, and airlines.

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