She joins Travel Counselors.

Social media marketing and influencer campaign specialist Trending Travel has announced the appointment of Holly Race as UTS Influencer Marketing Director.

Race joins from Travel Counselors where she was content and brand manager for nearly two years and was responsible for leading the launch of the company’s first influencer campaign.

She brings experience from her role at e-commerce and fashion brand In The Style, where she started as a senior creative executive and progressed to creative manager.

During her time there, she collaborated closely with influencers and celebrities to develop campaigns, including major collaborations with Jac Jossa, Stacey Solomon, and Dani Dyer.

She also previously held the position of Senior Brand Manager at The Fragrance Shop.

“We are excited to add Holly to our growing team. Her experience with inspiring relationships will further enhance our campaigns with our partners,” said Karen Shive, Managing Director, Trending Travel.

Keith Harman, CEO of Trending Travel, added: “Holly is an outstanding talent in the world of social media.

“His creativity and ability to help clients navigate areas they are not normally accustomed to will be invaluable to any new or existing travel client.”

Rees said: “This is a career milestone for me. Trending Travel is a brand I’ve been eyeing for a while.

“They have reinvented and pushed the boundaries of traditional travel marketing within social media. I’m excited to get started.”

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